Senior Marketing Manager

The Senior Marketing Manager is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role involves leading a team of marketing professionals, managing multi-channel campaigns, and collaborating cross-functionally with sales, product, and creative teams to align marketing efforts with business objectives. This position will analyze market trends, customer insights, and competitive landscapes to identify opportunities and optimize campaigns. They will oversee the marketing budget, and report on campaign performance (ROIs), using data-driven insights to refine strategies and achieve key performance indicators (KPIs).

Job Requirements:

• Bachelor’s degree in Marketing, Data Analytics, Business Administration, Communication, or related field. A Master's degree (MBA) with focus on Marketing is highly preferred.
• 5+ years of proven experience in Marketing, at least 2 years in a leadership or managerial role.
• Experience managing multi-channel marketing campaigns (digital, social, content, email, tradeshows, etc.).
• Strong leadership and team management skills.
• Strong analytical skills to interpret data, identify trends, and optimize marketing efforts.
• Excellent written and verbal communication skills to effectively convey marketing strategies and campaign results to stakeholders.
• A creative mindset with the ability to think "outside the box" and generate innovative marketing ideas.
• Ability to thrive in a fast-paced, dynamic environment; managing multiple projects simultaneously.

Preferred Qualifications:

• Experience in the promotional products industry.

Work Environment:

• Office-based position with occasional visits to outside meetings and availability to attend trade shows.

Essential Job Functions:

• Leadership & Team Management: Lead, mentor, and develop OTTO’s marketing team, including several seasoned marketing managers and marketing professionals, to foster an environment of accountability, collaboration, and innovation.
• Develop annual plans for the company’s marketing campaigns, including setting the objectives, define realization strategies, and design key KPIs to measure success, with a focus on continuous improvement.
• Develop and execute marketing plans by customer segments and sales channel that build brand strength and overall customer awareness in key target markets, including but not limited to, the promotional industry which is currently OTTO’s key market.
• Harbor deep understanding and extensive experience in developing cohesive marketing strategies for both the B2B and B2C segments.
• Stay current with the promotion industry trends, consumer behavior, and competitive landscape to inform marketing strategies and drive innovation; translate industry insights into actionable plans to maintain a leadership position in the headwear industry.
• Develop and strengthen the brand story, ensuring consistency across all customer touchpoints and marketing materials, aligning with the company's core values and vision.
• Develop and oversee the planning, development, and execution of integrated marketing campaigns across digital, social media, content, email, and traditional channels.
• Develop the annual marketing budget and allocate resources effectively to achieve the company's goals, ensuring that spending aligns with strategic priorities.
• Collaborate cross-functionally with sales, product development, customer service teams, and directly with the CEO, to align marketing efforts with business goals and ensure consistent messaging across all channels.
• Develop and implement customer retention strategies, including loyalty programs, to increase customer lifetime value and enhance brand loyalty.
• Oversee public relations strategies and crisis management plans to protect and enhance the brand’s reputation in the marketplace.

Note: The position responsibilities outlined above are in no way to be constructed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.