Manager, Marketing Technology

Arizona State University
Tempe, Arizona


Manager, Marketing Technology



Are you an expert with technologies that support marketing data and behavior analytics collection? Do you geek out when working with web analytics tools, data warehouses, and CRM solutions? Then read below and apply for this Manager, Marketing Technology opportunity!

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

Want to know more about working at EdPlus? Click here!

We are seeking a Manager, Marketing Technology to work under the direction of the Director of Marketing Technology & Behavioral Analytics. Every day you'll make a difference in the lives of others by being responsible for the deployment and implementation of technologies that facilitate behavioral and marketing data analytics collection within EdPlus. This includes, but is not limited to, tag management solutions, customer data platforms, data collection tools and other data integrations.

These efforts are deployed to support effective marketing campaigns, improve user experience, and increase operational efficiency to support the ASU Charter. You will support the functions of the lab that keep the business running behind the scenes, supporting a variety of projects that work across various departments.

Essential Duties:

  • Implement and configure Google Analytics 4, Google Tag Manager and other marketing technology tools, enabling EdPlus initiatives to effectively track and measure website and marketing performance.
  • Integrate, set up, manage, maintain, and enhance marketing technology systems within EdPlus.
  • Work alongside our marketing team and agency partners to implement durable, forward-thinking, advertising technology solutions.
  • Implement accurate attributes and segmentation in a Customer Data Platform.
  • Configure and maintain data ingestion processes that support data unification or attribution efforts.
  • Ensure 1st-party data collection is consistent following established data-layer standards and user consent preferences.
  • Stay updated with industry trends, emerging technologies, and best practices in digital marketing, marketing technology, customer data, and web analytics.
  • Assume or coordinate other duties or projects as assigned or directed.


NOTE: This is not a fully remote position. Must be able to reliably commute to Scottsdale, Arizona.

Minimum Qualifications:

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications:

  • Evidence of a bachelor's degree or higher in a related field.
  • Demonstrated track record of using and managing data to support new initiatives and enrich web analytics.
  • Demonstrated experience working with a Tag Management solution such as Google Tag Manager or Tealium iQ. Experience with server-side tag management is highly desired.
  • Evidence of extensive experience with web analytics tools such as Google Analytics (GA4) or Adobe Analytics.
  • Demonstrated experience working with a Customer Data Platform or Customer Relationship Management solution, such as Tealium, Salesforce, or Segment.
  • Demonstrated experience using SQL.
  • Evidence of familiarity with Javascript and/or Python.
  • Demonstrated experience working within a data warehouse (Google BigQuery, Amazon Redshift, Snowflake).
  • Proven ability to collaborate with key partners and stakeholders to identify requirements and solve problems independently.
  • Demonstrated strong presentation, interpersonal, and communication skills.


NOTE: Please answer the following questions in your cover letter:

  • Have you used a tag management solution such as Google Tag Manager or Tealium iQ?
  • Have you worked with a Customer Data Platform such as Tealium, Segment, or Hightouch?

?Salary & Benefits:

$80,000 - $90,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

  • Healthcare
  • Financial Security
  • Retirement
  • Family Resources
  • Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
  • Discounts


Department Statement:

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

EdPlus at ASU

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)

Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Apply before midnight Arizona time: June 24, 2025.

To apply, visit: https://asu.wd1.myworkdayjobs.com/en-US/ASUStaffCareers/job/Manager--Marketing-Technology_JR107810





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