Director, Marketing
As one of the great gardens of the world located just 30 miles outside of Philadelphia, Longwood Gardens is rooted in a steadfast mission of bringing joy and inspiration to everyone through the beauty of nature, conservation, and learning. Across our many departments, each and every staff member creates the magic that makes our Gardens distinctive. Our team of dynamic professionals is what sets us apart, and our spirit of legacy, innovation, and opportunity is what guides us. While beauty is our heart, our people are our soul.
Longwood Gardens is seeking a full-time Marketing Director to lead our talented team of Marketing experts. This individual will be supporting the marketing objectives of Longwood Gardens related to revenue-generating and audience development initiatives. Responsibilities include:
- Developing and implementing marketing plans to reach new audiences, achieve revenue goals, and promote and sell the various programs of the Gardens
- Overseeing the Membership program with 82,000 member households, digital marketing including web, social, and mobile initiatives, and data analysis
- Developing institutional strategies and programs that facilitate innovation and have cross-departmental impact as well as providing leadership in long-range planning and program development
- Championing data and technology initiatives that impact the guest experience and result in incremental sales, working collaboratively with internal departments to uncover trends, opportunities, and challenges
- Creating opportunities for strategic partnerships and relationships
- Becoming a brand ambassador, ensuring cohesion, world-class quality, and excellence in all Longwood expressions