Digital Marketing Manager

Miller Zell
Atlanta, Ga

POSITION SUMMARY: Miller Zell is looking for a digital marketing manager to drive all digital initiatives in support of our business-to-business brand awareness and revenue growth goals. The Digital Marketing Manager is responsible for planning, developing, implementing, and managing the overall corporate digital marketing strategy and initiatives.

ORGANIZATIONAL RANKING: Individual contributor

Reports to: SVP, Marketing Strategy and Delivery

Supervisory Responsibilities: N/A

JOB FUNCTION

The Digital Marketing Manager is primarily responsible for the management of all digital marketing at Miller Zell. This position requires strong team collaboration and some vendor management to lead current initiatives and inform future digital investment. This role will establish KPIs and measure the performance of digital traffic and activities in support of marketing campaign optimization, and sales lead generation.

In this position, you’ll lead the full spectrum of digital marketing activities.

  • Own and administer HubSpot platform for marketing contacts, website and social media
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
  • Suggest activities/actions for improving the quality of online content
  • Identify and develop digital campaigns across multiple channels and instruments, all tracking, attribution and measurement to optimize messaging, spend and channel mix
  • Lead SEM and SEO
    • Build and manage inbound marketing plan
    • Track and measure SEO and Google Analytics metrics and provide reports
  • Work with marketing team to develop and deploy email campaigns
    • Account Based Marketing (ABM) email campaigns
    • Brand awareness newsletters and initiatives
  • Create and implement social media strategy
    • Work with marketing team to schedule and deploy posts
    • Recommend boosting strategy and budget
  • Manage display advertising plan
    • Research and recommend digital display advertising strategy including audience segmentation and journey
    • Collaborate with marketing team to develop creative assets
    • Manage supplier partner to place and track advertising attribution and performance
  • Other responsibilities and duties as assigned

MEASURES OF EFFECTIVENESS: As observed by colleagues and supervisors

POSITION REQUIREMENTS/QUALIFICATIONS

Education: Bachelor's degree in Marketing, Communications, related field and/or equivalent working experience required

Experience

  • Strong digital marketing background with 5-7+ years of experience in demand generation or growth marketing efforts
  • B2B experience required
  • HubSpot experience required; certification preferred

Special Skills/Qualifications

  • Proficiency in HubSpot marketing software and digital best practices
  • Familiarity with Salesforce CRM system
  • Experience in planning, executing, and optimizing paid search and programmatic campaigns
  • Experience in executing and reporting on omni-channel integrated campaigns to support acquisition and conversion.
  • Experience establishing media metrics/KPIs, performing data analysis and providing input to improve results

·         The ability to work with cross-functional teams with highly specific areas of expertise and terminology

  • Excellent written and oral communication skills

·         The ability to translate complex information from diverse groups into logical and easy-to-understand concepts and content

Strong project management skills