Account Executive- Multicultural division

Liza Astrachan
New York, New York

HUNTER is looking for an Account Executive to join our multicultural team, working on esteemed Food and Beverage clients. The ideal candidate possesses 2-3 years of experience in consumer product marketing or public relations, as well as passion for the food and beverage industry and a comfort level working with alcohol and spirits brands. A bachelor’s degree is required, preferably in Communications, Public Relations, Marketing or related field. Candidates must have an interest in planning and executing strategic campaigns in the consumer market and media landscape. Job duties include program execution, media/influencer relations and event management.

  • Key qualifications & responsibilities

·         Strong media relations skills

·         Strong Food and Beverage media and influencer contacts/relationships

·         Bilingual 

  • Manage client PR projects
    • Understand the resources and tools needed to achieve the clients’ marketing/PR objectives; complete tasks that meet objectives
    • Coordinate internal and external resources, vendors, etc.
    • Advise team members on developments; proactively update the team on status
    • Make recommendations for ways to meet client needs 
    • Plan and manage logistics for client press events and serve as a representative of the client and agency on-site
  • Be conscious of clients’ program budgets and keep time and expenses on-track
  • Attend client calls and meetings 
  • Interface with clients
  • Conduct traditional and social media relations outreach
    • Demonstrate an understanding of the media landscape, including social media, and how to use these to drive brand awareness and engagement for clients
    • Draft press materials; proofread and edit press materials created by team members
    • Engage with reporters and bloggers, secure media placements
    • Build and maintain relationships with traditional and social media contacts on behalf of the agency and clients
    • Review program results to provide analysis
  • Assist in the development of creative ideas and tactical elements for client programs
  • Participate in agency brainstorm sessions for client programs
  • Develop strategic/creative thinking skills
  • Actively participate in agency committees or departments as designated/asked
  • Participate in agency projects and events
  • Assist in the creation of new business and/or business renewal presentations
  • Develop and foster relationships with suppliers
  • Assist with account administration tasks, as needed, such as compilation of media coverage reports, coordination and set-up of client meetings, product shipments, etc.
  • Ability to:
    • Understand the clients’ business and relevant industry trends, and use the information to inform interactions and program development
    • Manage multiple projects across multiple accounts
    • Prioritize work, meet deadlines and actively communicate progress and deliverables (i.e. time management)